The news release I looked at was from the Denver Broncos. The release was about Rod Smith, long time Denver Wide Receiver, entering the Ring of Fame.
Some positives of the release were they got to the point quick. It had the five Ws only in the first two paragraphs and also had some great quotes from Denver’s owner Pat Bowlen. If you took the time to read the whole thing they had interesting information. They did a good job keeping this information at the bottom because it was not the important attention grabbing part.
If I had a negative I would say it was to long for a news release. If it was sent by a piece of paper it might get thrown out before being read. It being on the Internet hid the length. I didn’t say who it was sent out to but anyone outside Denver would probably not see this story as news worthy.